our story
built for founders, by founders
we know the struggle of sifting through noise. that's why we built this tool—to help you focus on feedback that truly matters and build products people love.
the problem
user feedback friction makes prioritization misleading
feedback is fuel in your tank for getting traction faster—you won't get far running on empty.
why it matters
without feedback, traction will be elusive
you're building something important, but you're not getting the engaging, contextual feedback you desperately need. and when you try to gather it? it's too painful to corral—scattered across emails, support tickets, and random conversations that slip through the cracks. you end up making critical product decisions based on assumptions instead of insights.
common user pains
but for users, sharing feedback isn't easy
these barriers prevent users from giving you the insights you need to build better products.
too many clicks
click. click. click. ... click again. then a distraction hits. your customers are busy; respect their time by making feedback effortless.
too much friction
excessive clicking and typing with minimal reward deters users. simplify the process to get the insights you need.
too little incentive
why should users invest their time? clearly communicate the value and benefit of their feedback to encourage participation.
our solution
get better feedback easier with an embedded voice widget
empower your users to share their thoughts and help you build what they truly need.
effortless for users
seamlessly embed our tool in your product to capture insights at the most relevant moments—no more chasing.
voice-first simplicity
reduce friction with a voice-first interface, making it natural and easy for users to provide detailed feedback.
uncover deeper needs
go beyond surface-level comments to identify unspoken needs. the "gray area" is your path to innovation.
key features
minimum features, for now
from collection to analysis, our complete feedback pipeline turns user insights into actionable product decisions.
seamlessly embedded
capture in-context feedback with a widget that feels like a native part of your product. no more disruptive links.
intuitive voice input
make it easy for users to express themselves fully by speaking their minds, reducing effort and increasing detail.
ai-powered conversational analysis
automatically uncover hidden themes and sentiments, turning raw feedback into actionable development priorities.
how it works
get started in minutes
simple setup process gets you collecting valuable feedback immediately.
1sign up free
create your account in under 30 seconds. no credit card required, no commitments.
2create survey
set up your first feedback collection with our simple question builder in minutes.
3embed widget
add one line of code to your site. works with any platform—react, wordpress, shopify, you name it.
4engage users
watch as users naturally share their thoughts through voice, right when they're most engaged.
5analyze & build
get ai-powered insights and turn customer voices into your next breakthrough feature.
key outcomes & vision
the voice of the customer is literally the future
more awareness of customer needs
stop building in the dark. understand what your customers actually want, not what you think they want. real voices reveal real problems worth solving.
prioritize easier customer demands
focus your limited resources on changes that matter most. let customer sentiment guide your roadmap instead of endless internal debates.
innovate on behalf of customers
discover the gaps between what customers say and what they really mean. innovation happens in those unspoken moments of frustration.
get started
let's fuel growth, together
stop guessing, start building with confidence. create something your users can't live without. try our beta for free!
create free account
hear it from our early adopter fake users (for now)
learn from companies that missed the boat on understanding their users' real needs.
"if only the customer feedback tool existed back then... maybe we could've actually mailed netflix those dvds they wanted to stream. hindsight, eh?"
- ex-ceo, blockbuster (probably)
"keyboards are great, but understanding *why* people wanted touchscreens? that needed real feedback. too bad this tool wasn't on our radar."
- former vp of innovation, blackberry (allegedly)
"we were great at answering questions, but what if we'd *asked* better ones? this tool might have shown us what users *really* wanted to know."
- a jeeves-like butler, askjeeves (hypothetically)